This policy explains what data we collect, why, and the rights you have — including under the California Consumer Privacy Act (CCPA/CPRA) and the EU/UK GDPR.
What we collect
- Usage data — pages viewed, device/browser type, approximate location, referring site, via analytics cookies.
- Information you provide — name, email and message via our contact form.
- Affiliate click data — partners may set cookies to attribute a referral when you click an operator link.
How we use it
To operate and improve the site, respond to enquiries, measure traffic, and attribute affiliate referrals. We do not sell your personal information for money.
Your California (CCPA/CPRA) rights
California residents may request to know, delete or correct personal information, and opt out of any "sale" or "sharing." Email privacy@thatprettyboutique.com. We will not discriminate for exercising these rights.
Your GDPR rights
EU/UK visitors have rights to access, rectify, erase, restrict and port data, and to object to processing. Legal bases: legitimate interest (analytics/security) and consent (non-essential cookies).
Retention, security & children
We keep contact data only as long as needed, use HTTPS and reasonable safeguards, and do not knowingly collect data from anyone under 18. See our Cookie Policy.